
Release date: Fall 2023
Unleashing Your Potential: An Inspiring Guide to Behavior Change
Release date: Fall 2023
Are you ready to take control of your behavior and change your life? Join Anthonie, an former Olympic athlete, as he shares his inspiring personal journey of behavior change in this practical workbook. Drawing from his 20 years of experience, Anthonie has helped over half a million individuals worldwide create positive behavior change using his methodology. In this book, Anthonie translates his fascinating personal journey into an empowering guide for anyone looking to take control of their behavior and transform their life.
Whether you’re a teenager looking to improve yourself, a manager recovering from burnout, a mother going back to work after pregnancy, or a leader wanting to maximize your team’s potential, this book is for you. Order now and secure your personalized and signed copy of Anthonie’s book from the first print run. Don’t miss out on this opportunity to take charge of your life and change for the better.
The book took 3 years of hard work and the first group of proofreaders were thrilled with the result. Anthonie can’t wait to share his story with the world. Sign up now to secure your own personalized copy of the book.
A proven framework to close the gap between "knowing" and "doing"
Training Reinforcement offers expert guidance for more effective training outcomes. Last year, US companies spent over $165 Billion on training; while many training programs provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the “nice to know” file, never again to see the light of day.
This book bridges the gap between learning and doing by providing solid behavior change strategies. Written by a former Olympic athlete and corporate behavior change expert, this methodology works with human behavior rather than against it; you’ll learn where and why traditional training methods fail, and how to overcome this with proven techniques that help training “stick.”


AUDIO book: Create Lasting Behavior Change
Training Reinforcement offers expert guidance for more effective training outcomes. Last year, US companies spent over $165 Billion on training; while many training programs provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the “nice to know” file, never again to see the light of day.
This book bridges the gap between learning and doing by providing solid behavior change strategies. Written by a former Olympic athlete and corporate behavior change expert, this methodology works with human behavior rather than against it; you’ll learn where and why traditional training methods fail, and how to overcome this with proven techniques that help training “stick.”
Looking for a experienced behavior change expert?
“Anthonie is today’s behavior change conscience.” - Ken Blanchard, co-author of The New One Minute Manager