AVAILABLE ON AMAZON ‘The 7 Principles to Create Measurable Behavior Change

From Olympian to the most sought-after behavior change specialist.

Olympian, published author, trusted advisor and international business speaker.


Anthonie Wurth is a world-renowned specialist in behavioral change who has revolutionized the way individuals approach personal growth. His groundbreaking self-paced methodology has been translated into an astonishing 45 languages and used in over 100 countries worldwide, making him one of the most sought-after experts in the field.

His 7 Principles of Behavior Change have earned him a reputation as the go-to resource for many of the world’s largest and most prestigious Fortune Global 500 companies, who rely on his expertise to help their employees achieve lasting, transformational change.

But his impact goes far beyond corporate circles. For over 20 years, he has empowered countless individuals to take control, conduct their change and achieve their dreams through his proven methodology.

Anthonie has become a genuine global leader in behavior change by inspiring individuals from all backgrounds to reach their full potential and transform their futures through the practical application of his principles.


Founder and CEO of
My New Behavior


Years of

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New participants
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corporate clients


Published books

Looking for a experienced behavior change expert?

“Anthonie is today’s behavior change conscience.” – Ken Blanchard, co-author of The Hew One Minute Manager

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