Thank you for downloading the 7 Principles of Behavior Change. As the creator of this methodology, I have spent over 20 years refining it to ensure that it can be easily understood and effectively applied.

I hope you enjoy reading this comprehensive and readable PDF file, which provides an overview of the key principles of behavior change. It is my belief that these principles can help you and your organization achieve lasting success in your change efforts.

If you have any questions or require further information, please do not hesitate to contact us at We would be delighted to hear from you and provide any assistance you may need.

Once again, thank you for your interest in the 7 Principles of Behavior Change. I hope you find it insightful and that it provides value to you and your organization.

Best regards,

Anthonie Wurth

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